Hearing Health in AirPods Pro 3 is a Hearing Test, Hearing Aid, and Hearing Protection all in one device. See feature availability based on location.
watchOS has so many features that make Apple Watch the ultimate device for a healthy life. See which ones are available in your region or language.
Apple Original Films celebrated the world premiere of the sports comedy “The Dink,” making its global debut on Apple TV on July 24, 2026.
Apple TV unveiled the trailer for “The Dynasty: UConn Huskies,” which chronicles the 40-year run of the University of Connecticut (UConn) women’s basketball...
The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/
Market For Digital Services and amending Directive 2000/31/EC) (the DSA). Learn more about DSA European Digital Markets Act (DMA) This page includes informa...
Get details on how to easily duplicate App Store campaigns for different audiences, seasonal promotions, or new markets.
https://ads.apple.com/app-store/help/campaigns/0019-duplicate-campaigns
Watch 11 Emmy® award winner Ted Lasso seasons 1, 2 and 3. Starring Jason Sudeikis, Hannah Waddingham and Juno Temple. Streaming on Apple TV.
https://tv.apple.com/us/show/ted-lasso/umc.cmc.vtoh0mn0xn7t3c643xqonfzy
Learn how to read the Apple Ads Charts dashboard to view ad group, keyword, and country and region performance as charts or tables.
https://ads.apple.com/app-store/help/reporting/0025-use-the-charts-dashboard
Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on the App Store.
https://ads.apple.com/app-store/help/billing/0040-understand-the-billing-cycle
Access details on the Campaign Management API for ads on the App Store to programmatically manage campaigns and pull reports.
https://ads.apple.com/app-store/help/campaigns/0022-use-the-campaign-management-api
Today, Apple TV announced a new eight-episode dating documentary series, “The Last Person on Earth,” with New York Times bestselling author and renowned cou...
Apple TV announced that “The Morning Show” will return for its fifth and final season in 2027.
Today in Hall H at San Diego Comic-Con, Apple Original Films unveiled the trailer for the upcoming action feature “Matchbox The Movie” starring John Cena.
Apple TV celebrated the highly anticipated limited series “Lucky” with a red carpet premiere event at the Directors Guild of America in Los Angeles.
Find out the latest from Apple Ads on advertising offerings, feature updates, announcements, best practices, events, and industry news.
Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.
https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns
into the UK market, making retail sales through Apple-owned stores, and supporting sales and marketing in the European region. We pay tax in the UK commensu...
https://www.apple.com/legal/more-resources/docs/uk-tax-policy.pdf
Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.
https://ads.apple.com/app-store/best-practices/campaign-structure
Discover manual bidding suggestions to stay competitive, maximize budget, and increase your app’s likelihood of showing in App Store search results.
https://ads.apple.com/app-store/best-practices/manual-bidding
Tim Cook is Apple’s CEO and a member of Apple’s executive leadership team. Learn more about Tim.
Sabih Kahn is Apple’s chief operating officer. Learn more about Sabih.
Learn how to integrate Apple Music, App Store, Apple TV, Apple News, Apple Books, Apple Podcasts, and other content into your marketing programs.
of the Regulation (EU) 2022/2065 of the European Parliament and of the Council of 19 October 2022 on a Single Market For Digital Services and amending Direc...
Find a partner to help you manage, measure, and optimize your Apple Ads campaigns on the App Store.
Understand how to best structure your Apple Ads account if you run ads on the App Store in multiple countries and regions, or operate as an agency.
https://ads.apple.com/app-store/help/get-started/0010-structure-your-account
View the steps needed to create an Apple Ads Basic app promotion, choosing your app, countries and regions, budget, and cost-per-install.
https://ads.apple.com/app-store/help/apple-ads-basic/0039-promote-an-app-with-basic
Learn how Director Raymundo Magos Hernández at Anáhuac Cancún International University uses iPad to empower the next generation of modern architects.
https://www.apple.com/education/higher-education/success-stories/raymundo-magos-hernandez/
See how École Secondaire Sisler High School in Manitoba leans on Mac and iPad to prepare students for digital jobs in creative industries.
Discover how a K-12 school outside Mexico City is using iPad and Mac to teach entrepreneurship and independent thinking.
https://www.apple.com/education/k12/success-stories/centro-escolar/